As Advocate Art continues to grow, the platform must adapt with them and support new challenges across artists, clients and internal teams.
Advocate Art’s platform is a continuously evolving digital system that grows in complexity as the agency expands. The challenge is not a single problem but an ongoing need to refine, rebuild and enhance a large scale Laravel framework that supports thousands of artists, artworks, clients and projects. The platform must enable global discoverability, streamline artist workflows, manage sensitive assets with robust protection and ensure clients can find and commission the right talent quickly. Every phase of development requires balancing usability, performance, scalability and security across a busy, high traffic environment.
Our approach focuses on stability, clarity and continuous optimisation to support a platform used worldwide by artists and creative clients.
We take an iterative and long term approach to Advocate Art’s platform, shaping each development cycle through UX auditing, performance analysis and close consultation with both the internal team and end users. This ensures that improvements are driven by real behaviour rather than assumptions. The platform is built around a clean, image led interface that reflects the agency’s creative world while keeping navigation effortless. In an industry where asset protection is critical, we ensure their extensive library is protected by multiple layers of security and custom safeguarding systems. Downtime or asset loss is not an option, so the platform is engineered for stability, resilience and rapid development in response to new threats. Our focus on clarity, speed and structure ensures artists can update portfolios easily and clients can discover talent without friction. Every enhancement strengthens reliability across devices and locations. Our role is to protect the effectiveness and robustness of the system while keeping Advocate Art and its sister brands at the forefront of the industry. We maintain a close daily partnership with the team to ensure ongoing stability, adaptability and growth.
A fully custom Laravel ecosystem powers artist management, protection systems, client tools and seamless communication.
The Advocate Art platform is built on a bespoke Laravel architecture tailored to the needs of a large, international creative agency. Key features include a custom artist management system, a client account area with messaging, invoicing and personalisation, and a sophisticated image handling engine that protects assets from AI scraping and unauthorised use. Users can create lightboxes, save favourites, build collections and manage briefs directly through the interface. The system integrates with internal tools to sync artwork, manage royalties and centralise data across the wider group. Complex search and filtering tools support faster discovery, while ongoing optimisation keeps the platform fast and secure at scale.
Continuous development has strengthened usability, improved speed and supported stronger engagement across artists and clients.
Our long standing partnership with Advocate Art covers every area of their digital ecosystem, from hosting, performance optimisation and system monitoring to UX design, SEO, PPC and continuous feature development. Together, we evolve a platform that is robust, scalable and aligned with the needs of artists, agents and clients around the world. This ongoing collaboration shows how a combination of custom Laravel development, UX strategy and continuous optimisation can transform a creative business at scale. The Advocate Art platform is designed for discovery, efficiency and long term growth, giving users the tools they need while supporting the agency’s expanding global operations. It is a living system shaped by trust, shared ambition and a commitment to leading the industry forward.
"We have trusted in the Bing team for around 10 years now, resulting in a decade of growth and continuous improvement across our digital operations. They understand our business on a deep level and consistently deliver solutions that support our artists, our clients and our long term goals. Their hosting, security and asset protection measures give us complete confidence that our content is safe, stable and always available, which is essential for an agency of our scale. The performance and reliability of the platform they have built with us has played a major role in keeping Advocate Art at the forefront of our industry. We know our digital assets and experience is in expert hands."
