Google isn't the only thing answering your customers' questions anymore. Are you the source?
Your customers are asking ChatGPT for product recommendations. They're using Perplexity to compare solutions. They're getting answers from AI overviews before they ever see a search result. The brands that show up in those answers are capturing demand at the exact moment it forms. The brands that don't are invisible in the fastest-growing discovery channel in a generation. This isn't a future problem. It's a right now problem.
We're trusted by brands from around the world.
Trusted by brands from around the world.
We make your brand the answer, not just a search result
Authority Architecture
AI models don't think in keywords. They think in entities, relationships, and trust signals. We structure your brand's digital presence so that language models understand who you are, what you do, and why you're the authority in your space. Not just another website in the index.
Content engineered for AI
The content that AI systems pull from looks nothing like the content most brands are producing. We create structured, authoritative, question-led content designed to be the source that AI models reference when your customers ask the questions that matter to your business.
Technical implementation
Schema markup, entity optimisation, knowledge graph signals, structured data, and content architecture. We handle the technical layer that makes your expertise machine-readable. If AI can't parse it, AI can't cite it.
What you get from working with us
Visibility where it matters next
AI-powered search is growing faster than any channel since mobile. The brands that establish authority in these systems now will own the space. The ones that wait will be fighting for whatever attention is left.
First-mover positioning
AEO is still a white space. Most of your competitors aren't thinking about this yet. That's your advantage. We help you establish authority in AI-generated answers before the market catches up and the cost of entry increases.
Brand as the definitive source
When AI answers a question about your industry, your product category, or your specialism, we make sure your brand is the source it references. Not a competitor. Not a generic aggregator. You.
Future-proofed visibility
Traditional search isn't disappearing, but it is shrinking. We build a visibility strategy that works across Google, AI overviews, ChatGPT, Perplexity, Gemini, and whatever comes next. Your presence adapts as the landscape shifts.
Complementary to SEO
AEO doesn't replace your SEO programme. It extends it. The authority and content signals that drive AI citations also strengthen your organic search performance. The two disciplines compound each other.
Measurable impact
We track your brand's presence in AI-generated answers, monitor citation frequency, and measure the traffic and engagement that comes from AI-driven discovery. This isn't theoretical. We prove it's working.
Most agencies are still figuring out what AEO means. We're already delivering it.
While the industry debates whether answer engine optimisation is real, we're building programmes that are already generating results. Our approach is grounded in how large language models actually work: how they source information, how they evaluate authority, and how they decide which brands to cite. That understanding comes from deep technical knowledge and hands-on experimentation, not from reading the same blog posts as everyone else.
We’ve trusted Bing Digital for years, their guidance consistently drives revenue growth, improves key metrics and keeps both us and our customers happy.
“Bing Digital captured our vision perfectly, delivering a stunning website that exceeded expectations and KPIs with unmatched expertise and professionalism.”
"In Bing, we found a team that delivers very high standards, with results exceeding expectations which customer feedback continually validated their approach"
"Bing Digital integrated seamlessly with our team, providing valuable support and delivering a user experience direction that has proven highly successful."
"It’s rare to find a team that truly understands and delivers to this level, we’re delighted with the results and so are our customers."
"Bing Digital understood our needs from day one, delivering a data-driven strategy that increased traffic, boosted sales and helped us stand out."
“Bing Digital’s CRO work transformed our e-commerce store, improving user experience, increasing conversions and driving revenue growth.”
“Bing Digital solved complex issues our previous agency couldn’t, transforming our online experience and improving conversions and customer satisfaction.”
"Icewear chose Bing Digital for their ecommerce expertise, whose flexible, personal approach supports our global omnichannel growth across stores and online."
“We have trusted in the Bing team for around 10 years now, resulting in a decade of growth.”
How we work
AI Visibility Audit
We assess your brand's current presence in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and Gemini. You'll see exactly where you're being cited, where your competitors are, and where the gaps are.
Entity Authority Strategy
We map the topics, questions, and entities your brand needs to own. Then we build a strategy to establish your authority in those spaces through content, technical implementation, and digital signals that AI models recognise and trust.
Content Systems Execution
We create structured, authoritative content and implement the technical signals that make it machine-readable. Schema markup, entity relationships, knowledge graph optimisation, and content architecture are all executed in parallel.
Brands we've positioned for the AI-driven future
Frequently Asked Questions
That's where most of our partners start. We begin every engagement with an education phase that explains how AI-driven search works, why it matters to your business specifically, and what the commercial opportunity looks like for your brand. You don't need to be an expert. That's our job.
We currently optimise for Google AI Overviews, ChatGPT, Perplexity, Gemini, and Microsoft Copilot. As new platforms emerge and existing ones evolve, we adapt our approach. The underlying principles of authority, structure, and expertise apply regardless of which model is doing the answering.
No. AEO complements SEO. Traditional search still drives significant commercial traffic, and the authority signals that power AEO also strengthen your organic rankings. We recommend running both programmes in parallel because they compound each other's effectiveness.
We track citation frequency across major AI platforms, monitor which queries trigger your brand as a source, measure referral traffic from AI-driven discovery, and assess your brand's entity strength and authority signals over time. The measurement framework is evolving as the platforms mature, and we're building it in real time.
It's the opposite. Right now is the window of opportunity. AI-powered search is growing rapidly, but most brands haven't started optimising for it. That means the cost of establishing authority is lower and the competitive advantage is greater than it will be in 12 months. Early movers in AEO will have the same advantage that early adopters of SEO had in the 2000s.
No. SEO optimises for search engine rankings. AEO optimises for AI-generated answers. They share some foundational principles around authority and content quality, but the technical implementation, content strategy, and success metrics are fundamentally different. The brands that treat AEO as an SEO add-on will underperform those that treat it as a distinct discipline.
Get in touch with the team, we’re waiting to hear from you.
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Why choose Bing Digital as your next Magento agency?
With over 30 years of experience, we’re an award-winning digital agency specialising in Magento development. As a certified team, we push the boundaries of what’s possible, delivering innovative solutions that blend technical excellence with exceptional user experiences.
Our long-term partnerships, averaging over nine years, are a testament to our commitment to client success. Whether you need custom backend systems, full bespoke designs, or plugin development, we offer unparalleled expertise and personalised support to ensure your Magento project thrives.
