You're not paying for clicks. You're paying for what those clicks become.
Most PPC accounts are leaking money. Not dramatically. Quietly. A broad match keyword here, an ignored search term report there, a campaign structure nobody's revisited since launch. The agency sends a dashboard full of green arrows and everyone assumes it's working. We start by asking a harder question: what is every pound of ad spend actually returning?
We're trusted by brands from around the world.
Trusted by brands from around the world.
PPC managed as a commercial investment, not a media budget to burn through
Profit-first Architecture
We structure campaigns around your commercial reality: margins, lifetime value, and target return on ad spend. Not around Google's default settings, which are designed to spend your budget, not protect it.
Search term obsession
Most accounts bleed budget through search terms nobody's reviewing. We audit search term reports relentlessly, building negative keyword libraries that prevent your budget from being wasted on irrelevant queries that will never convert.
Creative that delivers
A high click-through rate on the wrong audience costs you money. We write ad copy and design creative that pre-qualifies the click: attracting the people most likely to buy and filtering out the ones who were never going to.
What you get from working with us
Transparent unit economics
You'll know your cost per acquisition, your return on ad spend, and your profit per conversion at every level: campaign, ad group, keyword, and audience. No vanity metrics. No buried numbers.
Budget accountability
We treat your ad spend like it's our own money. Every pound is allocated with intent, monitored for performance, and reallocated when the data tells us to. You'll never find budget sitting in campaigns that aren't earning it back.
Cross-platform management
Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Pinterest. We manage paid media across every major platform, but we only recommend the channels where your audience is actually converting. Being everywhere is not a strategy.
Landing page alignment
The best ad in the world fails if it sends traffic to the wrong page. We audit and optimise the post-click experience to make sure your landing pages deliver on the promise your ads make. Disconnected journeys kill conversion rates.
Competitor intelligence
We monitor your competitive landscape: who's bidding on what, how their messaging is positioned, and where their strategy has gaps you can exploit. You'll always know what you're up against and how to outmanoeuvre it.
Incrementality focus
Not every conversion PPC claims is one it caused. We analyse whether your paid activity is driving genuinely new revenue or just cannibalising organic and direct traffic. Your budget should fund growth, not take credit for sales that were happening anyway.
We manage your spend like it matters. Because to your business, it does.
If you want an agency that churns out 30 posts a month and calls it a strategy, we're not the right fit. If you want a partner that understands how social media fits into your wider commercial picture and builds a programme that actually moves the needle, that's what we do. Fewer posts, sharper thinking, better results.
We’ve trusted Bing Digital for years, their guidance consistently drives revenue growth, improves key metrics and keeps both us and our customers happy.
“Bing Digital captured our vision perfectly, delivering a stunning website that exceeded expectations and KPIs with unmatched expertise and professionalism.”
"In Bing, we found a team that delivers very high standards, with results exceeding expectations which customer feedback continually validated their approach"
"Bing Digital integrated seamlessly with our team, providing valuable support and delivering a user experience direction that has proven highly successful."
"It’s rare to find a team that truly understands and delivers to this level, we’re delighted with the results and so are our customers."
"Bing Digital understood our needs from day one, delivering a data-driven strategy that increased traffic, boosted sales and helped us stand out."
“Bing Digital’s CRO work transformed our e-commerce store, improving user experience, increasing conversions and driving revenue growth.”
“Bing Digital solved complex issues our previous agency couldn’t, transforming our online experience and improving conversions and customer satisfaction.”
"Icewear chose Bing Digital for their ecommerce expertise, whose flexible, personal approach supports our global omnichannel growth across stores and online."
“We have trusted in the Bing team for around 10 years now, resulting in a decade of growth.”
How we work
Business Metrics Analysis
We don't start with your ad account. We start with your business. Margins, average order value, customer lifetime value, and target returns. This commercial framework determines every decision we make inside the platform.
Intent Driven Architecture
We restructure or build your campaigns from the ground up, based on how your customers actually search and buy. Not Google's suggested structure. Not the last agency's leftover framework. Yours.
Performance Driven Scaling
Campaigns go live with close monitoring. We optimise daily in the first phase: adjusting bids, refining audiences, killing waste, and scaling what converts. This isn't set-and-forget. This is active management.
PPC programmes that delivered real returns
Frequently Asked Questions
Most accounts show measurable improvement within the first 30 days as we eliminate waste and restructure for performance. Meaningful commercial impact typically builds over 60 to 90 days as the data matures and we scale the winning campaigns. PPC rewards consistency, not impatience.
We offer transparent, fixed monthly management fees. We don't charge a percentage of ad spend because that model incentivises agencies to increase your budget whether it's warranted or not. Our fee stays the same whether you spend £10,000 or £100,000.
We report on the metrics that matter to your business: revenue, profit, return on ad spend, cost per acquisition, and incrementality. You'll receive clear, honest reports that tell you what's working, what isn't, and what we're doing about it. No dashboards designed to obscure poor performance.
Yes. We manage the full Google Ads ecosystem including Search, Shopping, Performance Max, Display, and YouTube. We also manage paid social across Meta, LinkedIn, TikTok, and Pinterest. Each channel is assessed on its ability to deliver profitable returns, not just traffic.
The right budget depends on your market, your margins, and your growth targets. We don't push for higher spend. We push for higher returns. We'll recommend a budget level that makes commercial sense for your business and scale it only when the data justifies it.
Yes. We regularly audit existing accounts and almost always find wasted spend, structural issues, and missed opportunities. Most brands we audit are losing between 15% and 30% of their budget to poor targeting, neglected search terms, and outdated campaign structures. We'll show you exactly where the leaks are.
Get in touch with the team, we’re waiting to hear from you.
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Why choose Bing Digital as your next Magento agency?
With over 30 years of experience, we’re an award-winning digital agency specialising in Magento development. As a certified team, we push the boundaries of what’s possible, delivering innovative solutions that blend technical excellence with exceptional user experiences.
Our long-term partnerships, averaging over nine years, are a testament to our commitment to client success. Whether you need custom backend systems, full bespoke designs, or plugin development, we offer unparalleled expertise and personalised support to ensure your Magento project thrives.
