Your traffic isn't the problem. What happens after the click is.
You're spending money driving visitors to your site. Some of them buy. Most of them don't. If you don't know why, you're optimising blind. Our CRO consultation identifies exactly where your site is losing conversions, quantifies the revenue impact, and gives you a clear plan to fix it.
We're trusted by brands from around the world.
Trusted by brands from around the world.
We find the leaks in your funnel and show you how to plug them
Funnel analysis
We map your entire conversion funnel and identify exactly where users are dropping off. From landing page to checkout, every step is measured, assessed, and benchmarked against what good looks like.
Behavioural insight
Heatmaps, session recordings, and click data tell the story your analytics can't. We show you what your visitors are actually doing on your site, not just how many of them arrived.
Conversion audit
We assess every element that influences whether a visitor converts: page layout, messaging, calls to action, form design, trust signals, and checkout experience. Every finding is tied to a specific recommendation.
What you get from working with us
Revenue quantification
We don't just tell you what's broken. We calculate what it's costing you. Every issue is tied to a revenue figure so you can prioritise fixes based on commercial impact, not guesswork.
A testing roadmap
A prioritised plan of experiments designed to deliver compounding gains. Each test has a clear hypothesis, success criteria, and expected revenue impact before it runs.
Quick wins
Some conversion improvements don't need testing. We identify the obvious friction points and low-effort changes that can start delivering results while you plan the bigger experiments.
Audience understanding
Different users convert differently. We segment your visitors by behaviour, source, device, and intent so your optimisation strategy targets the right people with the right experience.
Competitive benchmarking
How does your conversion rate compare to your direct competitors and industry averages? We provide the context you need to set realistic targets and identify where you're leaving money on the table.
A business case for investment
Need to justify CRO spend internally? Our consultation provides the data and projected returns your leadership team needs to approve the budget with confidence.
Opinions don't improve conversion rates. Evidence does.
Everyone has a theory about why your site isn't converting. The CEO thinks the homepage needs a redesign. Marketing wants bigger buttons. The dev team blames page speed. Our consultation replaces opinions with data. We show you what's actually happening, why it matters, and what to change first.
We’ve trusted Bing Digital for years, their guidance consistently drives revenue growth, improves key metrics and keeps both us and our customers happy.
“Bing Digital captured our vision perfectly, delivering a stunning website that exceeded expectations and KPIs with unmatched expertise and professionalism.”
"In Bing, we found a team that delivers very high standards, with results exceeding expectations which customer feedback continually validated their approach"
"Bing Digital integrated seamlessly with our team, providing valuable support and delivering a user experience direction that has proven highly successful."
"It’s rare to find a team that truly understands and delivers to this level, we’re delighted with the results and so are our customers."
"Bing Digital understood our needs from day one, delivering a data-driven strategy that increased traffic, boosted sales and helped us stand out."
“Bing Digital’s CRO work transformed our e-commerce store, improving user experience, increasing conversions and driving revenue growth.”
“Bing Digital solved complex issues our previous agency couldn’t, transforming our online experience and improving conversions and customer satisfaction.”
"Icewear chose Bing Digital for their ecommerce expertise, whose flexible, personal approach supports our global omnichannel growth across stores and online."
“We have trusted in the Bing team for around 10 years now, resulting in a decade of growth.”
How we work
Performance Data Insights
Data gathering We access your analytics, set up behavioural tracking tools, and collect the quantitative and qualitative data we need to understand how your site is really performing.
Funnel Performance Analysis
Analysis and diagnosis We work through your conversion funnel step by step, combining data analysis with user behaviour insight to identify exactly where and why conversions are being lost.
Revenue Impact Roadmap
Findings and roadmap We deliver a clear report with every issue documented, quantified, and prioritised. You'll receive a testing roadmap with specific experiments ranked by expected revenue impact and effort.
Conversion improvements that moved the needle
Frequently Asked Questions
It depends on your starting point, but we typically find that brands with established traffic and no prior CRO work have the most to gain. We've seen consultation recommendations lead to conversion rate improvements of 20% to 60% once implemented. We'll give you realistic projections based on your specific data.
Yes. Sometimes what looks like a conversion problem is actually a traffic quality issue, a pricing problem, or a product-market fit question. If our analysis reveals that, we'll say so and recommend the right next step rather than optimising something that needs a different solution entirely.
Typically two to four weeks from data access to final report delivery. The timeline depends on the complexity of your site, the number of conversion paths, and how quickly we can access the data we need.
We work with industry-standard platforms including Google Analytics, Hotjar, Microsoft Clarity, VWO, and Google Optimize alternatives. We'll recommend the right tools for your setup and budget, and we're not tied to any single vendor.
For statistically valid A/B testing, yes. If your site receives fewer than 10,000 monthly visitors, we may recommend qualitative research methods and direct UX improvements rather than split testing. We'll advise on the right approach for your traffic levels.
Our CRO consultation is a one-off or periodic strategic assessment. We diagnose the problems, quantify the impact, and give you a roadmap. Our CRO service under Growth is the ongoing execution: running the tests, implementing changes, and continuously optimising over time. Many partners start with the consultation and move into the ongoing service.
Get in touch with the team, we’re waiting to hear from you.
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Why choose Bing Digital as your next Magento agency?
With over 30 years of experience, we’re an award-winning digital agency specialising in Magento development. As a certified team, we push the boundaries of what’s possible, delivering innovative solutions that blend technical excellence with exceptional user experiences.
Our long-term partnerships, averaging over nine years, are a testament to our commitment to client success. Whether you need custom backend systems, full bespoke designs, or plugin development, we offer unparalleled expertise and personalised support to ensure your Magento project thrives.
