Artist AI needed a platform that could communicate their hybrid creative model, support discovery and present work with impact.
Artist AI already had a strong brand identity, but their early stage website did not reflect the ambition or depth of the collective. The platform needed to explain a new creative approach that blends human artistry with advanced tools, while giving visitors a clear path to discover artists, understand services and explore previous projects. The challenge was creating a digital experience that felt premium, structured and confidently future-facing without overwhelming users or relying too heavily on technical jargon.
We focused on clarity, storytelling and interaction, creating a UX that feels expressive, fast and intuitive.
We began with detailed wireframing and UX planning to establish clear user journeys for agencies, brands and creators. Our UI direction prioritised clean layouts, strong pacing and an editorial feel that complemented the brand story. We used animation and motion design to bring the collective to life, guiding users through the narrative while keeping the experience smooth and performant. Every decision was made to showcase the work, highlight the talent behind it and communicate the value of Artist AI’s creative model.
Advanced interactions and scroll based animation helped us build an experience that feels alive, expressive and created with intent.
We created a custom Webflow build that blends sleek design with functional depth. Key elements included a full folio system, adaptive project layouts and a series of custom interactions that give animation, illustration and mixed media work space to shine. Scroll based sequences help introduce complex ideas in a simple, visual format. We also developed an artist and project discovery experience, a structured services overview and a commission submission flow that makes it easy for brands to begin new creative projects. The build included UX auditing, storyboarding, interaction design and scalable CMS architecture.
The new platform delivered stronger clarity, better engagement and a more compelling narrative for the brand.
The relaunch created a more polished and confident online presence, helping Artist AI express their vision with clarity and impact. The new interactions and motion sequences created stronger engagement, while the improved UX made it easier for visitors to explore artists, browse past projects and understand how to commission new work. The flexible Webflow setup now supports ongoing content, helps unify the collective’s evolving output and gives the brand a launch ready digital presence built for growth.
Our partnership with the group continues through design, development, ongoing optimisation and creative support.
Artist AI is part of a wider group of brands that we have supported for years. Our partnership includes continuous design and development on SAAS and custom developed system, multi platform support, UX improvements, marketing input and operational guidance. We are involved in evolving the platform, launching new features and shaping the experience as the collective grows.
Artist AI shows how purposeful UX, thoughtful design and motion driven storytelling can elevate a brand built on creativity.
The Artist AI project highlights the impact of combining strong UX design, Webflow development and custom interaction work to present a modern creative collective. The result is a digital experience that supports artist discovery, strengthens brand storytelling and gives clients a clear path to start new creative projects. It is a flexible, future focused platform built to scale with the brand.
