CBS needed a digital experience that simplified complex product ranges and supported a global design audience.
Colebrook Bosson Saunders had outgrown their previous platform. The site felt dated, product information was difficult to navigate and users struggled to understand variations, specifications and compatibility. With a large international audience and a highly technical product catalogue, CBS needed a modern interface that communicated quality and precision without overwhelming the user. Improving mobile usability, increasing product discoverability and presenting content in a cleaner, more structured way were central to the challenge. The new platform needed to meet the expectations of architects, designers and corporate buyers who rely on clarity and detail to make informed decisions.
We designed a clear, specification friendly UX that balances beauty with technical accuracy.
We began with extensive wireframing, storyboarding and UX mapping to understand how users explore CBS products across different markets and use cases. The new design language is clean, modern and aligned with the wider Herman Miller aesthetic. It removes friction, highlights product benefits and provides instant access to technical details without clutter. Every layout was shaped around real decision making behaviour, focusing on clarity, trust and ease of comparison. The result is a more confident and structured experience that supports both visual exploration and deep technical evaluation.
A new Magento 2 build delivers better navigation, richer content and a stronger product architecture.
We rebuilt the CBS platform on Magento 2 with a refined product structure, streamlined navigation and improved global scalability. Product data was migrated and restructured for accuracy, supported by optimised media that improved load speeds and visual clarity. We introduced a more intuitive product architecture that helps users quickly understand variations and key features, supported by enhanced category layouts and improved filtering. The new platform also includes SEO improvements, modern asset creation and cleaner integration with internal systems to support a more efficient content workflow.
The redesigned platform improves product engagement, increases clarity and strengthens the CBS brand online.
The new CBS platform delivers stronger engagement and makes product discovery significantly easier for users. Improved mobile performance and faster loading speeds create a more dependable experience, while the updated UX helps visitors explore products with confidence. Architects and designers now have clearer access to specifications, compatibility information and supporting assets. The refined design language lifts the CBS brand and positions them as a more modern, premium and user focused company. These improvements support higher intent traffic, better enquiry quality and a stronger digital presence within the Herman Miller group.
Our partnership continues through long term optimisation, support and global performance improvements.
This project highlights how modern UX design and Magento development can transform a technical product catalogue into an accessible and inspiring digital experience. The CBS platform now reflects the innovation and precision behind their products, helping users understand complex details through a clean and well structured interface. Through ongoing optimisation, feature development and strategic support, we continue to help CBS evolve their global digital presence.
