Transforming a stylish childrenswear brand into a seamless fashion forward ecommerce experience
No Added Sugar had outgrown their previous website. The design no longer reflected their vibrant brand personality and shopping journeys felt unfocused and difficult to navigate. Product exploration lacked impact, internal workflows were slowed down by repetition, and the platform made it challenging to run marketing campaigns with ease. The brand needed a Magento 2 store that was modern, confident and designed to inspire, while improving conversion, usability and long term scalability.
Crafting a bright, expressive design that brings every collection to life
We developed a fresh, fashion driven design language that captures the colour, energy and individuality of No Added Sugar. Wireframing and storyboarding shaped journeys that reflect how parents browse, compare and shop for their children. A cleaner interface, improved visual hierarchy and stronger category structure help users move effortlessly from discovery to purchase. Every detail of the UX was shaped to build trust, ease decision making and give the brand a polished and consistent presence across all devices.
A powerful Magento 2 foundation designed for performance, flexibility and growth
The entire platform was rebuilt on Magento 2 with improved product data, SEO friendly architecture and a faster, more reliable technical foundation. Enhanced merchandising tools support seasonal campaigns, while optimised filtering and simplified pathways increase conversion and average order value. Admin workflows were streamlined to reduce repetitive tasks, and the checkout was refined to remove friction and improve completion rates. The site is fully optimised for mobile, ensuring a premium experience everywhere.
Driving stronger engagement, higher conversions and a more confident brand presence
The new No Added Sugar experience makes exploring collections more enjoyable and visually compelling. Stronger imagery, clearer navigation and better mobile performance have increased customer engagement and supported higher conversion rates. Improved SEO and better structured content give the brand greater reach, while more flexible marketing tools make promotions and campaigns easier to deliver. The result is a unified and modern platform that positions No Added Sugar for continued growth.
A long term partnership focused on continual optimisation and brand evolution
This project highlights how thoughtful UX design, modern branding and Magento 2 development can elevate an established childrenswear label. The new No Added Sugar platform blends creativity with commercial strength, supported by ongoing optimisation, marketing guidance and continuous development. With a refined ecommerce experience and a scalable foundation, the brand is now better positioned to reach new audiences and grow confidently.
