Honouring heritage while shaping a modern, conversion focused luxury ecommerce experience
A brand as iconic as Seiko carries expectations not only for product quality but also for the digital experience that surrounds it. Their existing ecommerce platform felt dated, slow and disconnected from the craftsmanship of the watches themselves. Product storytelling lacked impact, the UX was inconsistent and customers struggled to explore collections with clarity or confidence. The platform needed a new design language, a more editorial approach to storytelling and a structure that captured the precision and history behind each piece. Above all, it required a unified, luxury focused online vision that matched Seiko’s reputation.
We created a clean, premium and visually rich UX that reflects Seiko’s craftsmanship and exclusivity
We structured the project around storyboarding, mapping out the emotional and informational journey behind every collection and product category. This allowed us to design experiences that feel purposeful and narrative driven rather than simply transactional. Wireframes and UX flows were informed by analytical data and conversion metrics, ensuring every layout supported clarity, trust and exploration. The visual direction is luxurious and understated, allowing the watches to take centre stage while guiding users through carefully structured sections that highlight key features, heritage and craftsmanship. The result is a refined digital environment that feels exclusive, modern and unmistakably Seiko.
A reimagined Magento experience built for storytelling, engagement and high performance ecommerce
We rebuilt the platform on Magento with a cleaner architecture, improved load speeds and a more intuitive design aligned with luxury retail expectations. Storyboards guided the creation of new landing pages and product sections, each designed to tell a clearer story about the collections and the watchmaking craft behind them. Custom integrations, data driven UX decisions and performance enhancements strengthened the technical foundation. The experience now supports richer product exploration, better after sales support, more confident browsing and a unified brand expression across all touch points.
The refined platform drives stronger engagement, deeper product discovery and more confident purchasing behaviour
The redesigned site delivers increased conversions, improved product engagement and stronger brand discovery. Customers spend more time exploring collections, interacting with product storytelling and browsing with greater confidence. Feedback from loyal Seiko customers has been overwhelmingly positive, which is particularly important for a heritage brand that values trust and reputation. Internal workflows are smoother, marketing activity is more impactful and the platform now serves as a digital showcase worthy of Seiko’s legacy.
“Bing Digital delivered a digital experience that reflects the precision and craftsmanship our customers expect from Seiko. Their attention to detail, design approach and understanding of luxury ecommerce has strengthened our online presence and elevated the way our collections are explored.”
