UK Oak Doors needed a modern platform that made browsing, configuring and buying easier for every customer.
UK Oak Doors had outgrown their Magento 1 store. The platform was slow, difficult to manage and lacked the flexibility needed for a large catalogue with variations, finishes and accessories. Customers often struggled to compare options, understand configurations or move smoothly from product discovery to checkout. Mobile performance, load speed and filtering all needed significant improvement. The goal was clear: build a Magento 2 store that made buying doors simple, intuitive and reassuring, while giving UK Oak Doors a powerful new foundation for long term ecommerce growth.
We designed a fresh, user friendly interface that brings products to life and supports confident decision making.
We started by rethinking the core shopping journey. Wireframes and UX flows mapped out how customers search, compare and configure products, allowing us to design a clearer path to purchase. The new UI is warm, modern and free of noise, helping customers focus on the details that matter. Every element of the ecommerce experience was refined with conversion in mind, from the category layouts to product detail structure. The result is a cleaner, more reassuring online shopping experience that better reflects the quality and breadth of the UK Oak Doors range.
A custom Magento 2 build with a tailored product builder created a faster and more intuitive buying journey.
The new Magento 2 store was built from the ground up with performance and usability in mind. A bespoke product builder guides customers through configurations with ease, helping them choose sizes, finishes and accessories without confusion. Advanced filtering and improved search make discovery quicker, while a streamlined checkout reduces the steps needed to complete an order. All existing data was migrated into the new platform, and product media was optimised for speed and quality. Together, these improvements created a stable, scalable and future ready ecommerce system.
The platform now performs faster, converts better and gives customers a more confident shopping experience.
The replatform delivered immediate improvements in speed, mobile usability and overall engagement. Customers spend longer browsing, navigate more easily and move through the purchase journey with fewer drop-offs. The improved clarity of the UX supports higher conversion rates and increased average order value. Behind the scenes, UK Oak Doors benefits from a platform that is easier to manage, more flexible and capable of supporting ongoing improvements as the business continues to grow.
Our ongoing partnership keeps the platform evolving through new features, optimisation and long term support.
This project shows how a well executed Magento 2 rebuild can transform the way customers interact with a product-led brand. UK Oak Doors now has a modern ecommerce experience designed for clarity, performance and conversion, backed by a product builder that simplifies complex decisions. Through continuous support, CRO, hosting and further development, we ensure the platform remains fast, reliable and ready for future expansion.
“The new Magento 2 platform is faster, clearer and far easier for our customers to use. Bing Digital have delivered a significant improvement to our online experience and continue to support us with the same care and expertise.”
