The art of a successful content marketer is to be able to create viral, ‘sticky’ content that resonates with consumers, regardless of the obscurity of your business niche.As a content marketing agency it’s not always glitz and glamour; you sometimes work with clients in the most obscure business sectors, but even these niches boast thriving communities and numerous online blogs and publications dedicated to their field.When a client from a relatively dry, staid sector comes to you asking for innovative ways to build links and social connections with target users, it can be difficult to think creatively regarding content.It’s important to think laterally when tasked with creating content to provide value and engagement to your target customer base. As content marketers and experienced SEOs, at Bing Digital we make sure that our clients are involved as part of the brainstorming and content creation processes.These are the professionals; the day-to-day experts that have the know-how and dedication to provide insights and perspectives that could be transformed into unique content marketing concepts.In many ways, an effective content marketing idea is one that already exists within a client’s organisation. It merely requires tweaking and fine-tuning to work from a digital perspective. Whether it’s from the CEO, the long-standing employees or the customers themselves, create content that is full of brand personality.As an innovative SEO agency that’s dedicated to provide lasting results for our clients, at Bing Digital were are working closer than ever before with our clients to get under the skin of their brand and gain a greater understanding of just how their businesses work. We’re increasingly finding this way of working results in renewed exposure to content opportunities that we wouldn’t have otherwise been aware of.If your business has ‘hit the wall’ and is struggling to overcome creative barriers then consider these important points:

• AssetsYour business is a marketable asset in its own right. Everything that you do each day for your staff and your customers is too. It can all be repurposed and repackaged suitable for online marketing; whether it’s on your own website or via social media channels.
• It’s good to talk
Take the time to sit down with people at all levels of your organisation and have a chat. Each person will offer up different perspectives and viewpoints – perhaps ones you’d never previously considered and ones that could be transformed into viral content marketing campaigns.
• Adding valueThere really is no use taking the time to plan and execute a content marketing campaign unless you’re adding some kind of value to the end user. Whether it’s practical or emotive, you want users to remember your brand and, above all else, establish trust and authority in all that you do.

At Bing Digital our content marketing professionals continually help businesses to be found by people who need them most through compelling content marketing campaigns.If content marketing sounds like an interesting digital strategy for your business why not get in touch with our friendly team today on 01634 823334 or fill out our simple online contact form to discuss the possibilities.