Most CRO is just guessing with better software. Ours isn't.
Every agency with a Hotjar account calls themselves a CRO specialist. They'll change your button colour, move your CTA above the fold, and call it optimisation. That's not CRO. That's tinkering. Real conversion rate optimisation is a commercial discipline. It requires understanding why people buy, why they don't, and building a systematic programme that compounds revenue gains month after month.
We're trusted by brands from around the world.
Trusted by brands from around the world.
A structured programme that treats CRO as a revenue channel, not an experiment
Research that goes deeper than heatmaps
Heatmaps show you where people click. They don't tell you why people leave. We combine quantitative analytics with qualitative research: user interviews, session analysis, surveys, and intent mapping to understand the real barriers to conversion, not just the symptoms.
Experimentation, not guesswork
We run a structured testing programme with clear hypotheses, statistical rigour, and predefined success criteria. Tests are prioritised by expected revenue impact, not by what's easiest to build. Every experiment is designed to teach you something, whether it wins or not.
Full-funnel thinking
Conversion doesn't happen on one page. We optimise across the entire customer journey: landing pages, product discovery, content engagement, add-to-cart, checkout, and post-purchase. The biggest gains often come from the stages nobody else is looking at.
What you get from working with us
Compounding revenue growth
Individual tests deliver individual wins. A structured programme compounds them. We build a CRO engine that delivers measurable revenue growth month after month, not a one-off uplift that flatlines.
Commercial prioritisation
Not all conversion problems are equal. We calculate the revenue opportunity behind every test and prioritise accordingly. Your budget goes where the money is, not where the loudest opinion points.
A learning system
Every test generates data. Every data point sharpens our understanding of your customers. Over time, your CRO programme becomes a proprietary knowledge base about what makes your audience buy. That intelligence is worth more than any single test result.
Reduced acquisition dependency
Most brands try to grow by spending more on traffic. CRO grows your revenue from the traffic you already have. A 20% conversion improvement delivers the same revenue impact as a 20% increase in ad spend, without the cost.
Cross-channel impact
When your site converts better, every marketing channel performs better. SEO, PPC, email, social. CRO doesn't just improve your website. It multiplies the return on everything that drives traffic to it.
Evidence over opinion
No more internal debates about what the homepage should look like. Our programme replaces opinions with data. When we recommend a change, we can show you exactly why and what it's worth.
We've tested our way to knowing what works. Now your brand benefits from it.
After 30 years of building and optimising digital experiences, we've developed a depth of understanding about online buyer behaviour that most agencies simply don't have. We've run thousands of experiments across dozens of industries. That experience means we start with informed hypotheses, not blank slates. Your programme benefits from everything we've learned before you.
We’ve trusted Bing Digital for years, their guidance consistently drives revenue growth, improves key metrics and keeps both us and our customers happy.
“Bing Digital captured our vision perfectly, delivering a stunning website that exceeded expectations and KPIs with unmatched expertise and professionalism.”
"In Bing, we found a team that delivers very high standards, with results exceeding expectations which customer feedback continually validated their approach"
"Bing Digital integrated seamlessly with our team, providing valuable support and delivering a user experience direction that has proven highly successful."
"It’s rare to find a team that truly understands and delivers to this level, we’re delighted with the results and so are our customers."
"Bing Digital understood our needs from day one, delivering a data-driven strategy that increased traffic, boosted sales and helped us stand out."
“Bing Digital’s CRO work transformed our e-commerce store, improving user experience, increasing conversions and driving revenue growth.”
“Bing Digital solved complex issues our previous agency couldn’t, transforming our online experience and improving conversions and customer satisfaction.”
"Icewear chose Bing Digital for their ecommerce expertise, whose flexible, personal approach supports our global omnichannel growth across stores and online."
“We have trusted in the Bing team for around 10 years now, resulting in a decade of growth.”
How we work
Website Revenue Audit
We start with your data. Traffic sources, conversion paths, drop-off points, revenue per visitor, customer segments. We build a complete commercial picture of how your site is performing and where the biggest revenue opportunities are hiding.
Qualitative User Insights
We go beyond the numbers. User interviews, session analysis, surveys, competitor benchmarking, and intent mapping give us the qualitative understanding that data alone can't provide. This is where we uncover the why behind the what.
Conversion Testing Plan
Prioritised test roadmap We build a 90-day experimentation roadmap with every test ranked by expected revenue impact and effort. Each test has a documented hypothesis, success criteria, and commercial case.
CRO programmes that changed the numbers
Frequently Asked Questions
We work with industry-leading platforms including VWO, Google Optimize alternatives, Convert, and Optimizely depending on your requirements and existing tech stack. We also use Hotjar, Microsoft Clarity, and custom analytics setups for behavioural research. We're not tied to any single vendor.
Absolutely. We can run the full programme end to end, or work alongside your developers to implement tests. We'll adapt to whatever setup makes the most sense for your team and resources.
A well-designed test that doesn't win is still valuable. It tells you something concrete about your audience's behaviour and eliminates an assumption. Our programme is designed to learn from every result, not just the positive ones. Over a 12-month programme, losing tests are just as important as winning ones for building a complete picture of what drives your customers.
Most programmes deliver their first actionable test results within four to six weeks. Meaningful revenue impact typically becomes clear within 90 days. The real value of CRO compounds over time, so the longer the programme runs, the more significant the returns become.
For statistically valid A/B testing, yes. We typically recommend a minimum of 50,000 monthly sessions to run meaningful experiments. Below that threshold, we focus on qualitative research and direct UX improvements that don't require split testing to validate. We'll advise on the right approach for your traffic levels.
CRO Consultation is a one-off strategic assessment. We diagnose the problems, quantify the opportunity, and give you a roadmap. This service is the ongoing programme: executing the tests, implementing the wins, and continuously compounding results over time. Many partners start with the consultation and move into the ongoing programme.
Get in touch with the team, we’re waiting to hear from you.
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Why choose Bing Digital as your next Magento agency?
With over 30 years of experience, we’re an award-winning digital agency specialising in Magento development. As a certified team, we push the boundaries of what’s possible, delivering innovative solutions that blend technical excellence with exceptional user experiences.
Our long-term partnerships, averaging over nine years, are a testament to our commitment to client success. Whether you need custom backend systems, full bespoke designs, or plugin development, we offer unparalleled expertise and personalised support to ensure your Magento project thrives.
